Must My Aspiring Influencer Friend Stop Using Me for Material?
One Side: Beth
Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.
A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.
Being highly outgoing, she feels the need to document everything all the time. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.
She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.
She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I spend helping her make content.
I appreciate that Marielle has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.
Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her online persona.
The Defence: Marielle
I want my friend to see that the creations we produce together can get us an opportunity.
I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in new ways.
I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who pull off that aesthetic of informal, self-made content creation.
Content creation is my version of living actively: observing the details, sharing them with an audience that values the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could benefit her career in design too. That’s not blackmail, it’s just being pragmatic.
I would take her to these events even if she didn’t help me, but I desire her to see what the work we make together can get us: an opening. I know not all people likes being on camera, but often unplanned moments is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.
I don't demand anyone to be my private filmmaker, but friends support one another in small ways. My assumption was filming a short video now and then would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our time together.
I value our friendship deeply and want to avoid making videos to come between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.
This is not about power, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.
Outside Perspectives: Reader Opinions
Is it right for her to stop filming herself and her friend when they are out together?
There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25
When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to honor her friend's privacy.
Another reader, 26
She may enjoy producing videos and showing off her life online, but it isn't for everybody. It’s nice she has helped her friend professionally, but she needs to hear what Beth wants.
Emma, 27
It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some authentic memories, where true emotions are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53
She seems to be neither present nor genuine when they're together – she's on the job. Each appears unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71
Now You Be the Judge
In an online poll: is Marielle exploiting their friendship?